CORE New Development
New Development
CORE
The Manhattan skyline across the Hudson River at dusk
CORE New Development

We Create. We Brand. We Sell.

For two decades, CORE has partnered with New York’s leading developers and architects to bring distinctive buildings to market. We shape the product, build the brand and sell it through the final closing.

Boutique by design. Attentive by nature.

At Our CORE

By the numbers

50+new development projects sold
$15B+in real estate sold
20years in the business
100+licensed real estate professionals
10+years of new development experience, every team member
3B+people reached through our partnership with JLL Asia
Shaun Osher on a construction terrace above Manhattan
Commitment to Quality

Every building has a story.

CORE is revered as the leading luxury boutique real estate firm in New York City. Our approach to storytelling and marketing is shaped by over a decade of inspired collaborations with some of the most prominent names in design and architecture. Over 50 new developments, our consistent success in creating, branding and selling the city’s finest buildings is a testament to our pledge of providing our partners the very best in talent, creativity and skill.

We harness our imagination, creativity and hard data to remake the real estate experience into one that is custom-made, relevant and deeply human. Our partners return to us again and again, because every aspect of our firm is marked by the desire to deliver the highest level of service.

I invite you to be a part of the CORE experience.

Shaun Osher Shaun Osher, Founder & CEO
Our Approach

One team, every phase.

From the first feasibility study to the final closing, a dedicated senior team stays with the building.

Robert A.M. Stern drawing The Cortland’s façade

The Cortland · Robert A.M. Stern at the drawing table.

01 · Pre-development

We Create.

From the first site visit to the offering plan: we help find and finance the right site, then create the best product for the eventual owner, and in doing that, a highly sellable and profitable project for the developer.

  1. 01Site Identification & Acquisition AdvisoryThe most consequential decision in any development is the site itself. We help you identify and evaluate opportunities through the lens of the end buyer, so every acquisition is grounded in what the market will ultimately value.
  2. 02Capital & Development Partner AdvisoryCapital follows relationships. We open ours to you, connecting you with the investors, financing sources, equity partners, and development partners best aligned with your vision.
  3. 03Market Intelligence & Capital SupportConviction is what secures capital. We arm you with the market intelligence, comparable sales, and pricing projections that define your project’s position, and we stand with you in the conversations that bring investors, lenders, and partners to the table.
  4. 04Market + buyer researchThe ideal buyer and the competitive set, from up-to-the-minute data.
  5. 05Unit mix, façade + amenitiesThe mix, design and amenity package that make the most valuable product for the site.
  6. 06Architects + designersThe best-suited architects and interior designers for the project.
  7. 07Floor plans + finishesLine-by-line work on plans and finishes to maximize price per square foot.
  8. 08Partners + providersBrand partners, building management, and amenity and service providers.
  9. 09Attorney + offering planCounsel and an offering plan shaped by lessons from 50+ projects.
$10,000

per square foot for the Walker Tower penthouse, predicted on the record in The New York Times and achieved.

The @flynninthecity Instagram profile on a phone, written in the voice of The Flynn’s character

The Flynn · @flynninthecity, the building’s character, brought to life on Instagram.

02 · Identity + marketing

We Brand.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Seth Godin
  1. 01Creative teamBranding agencies, PR, renderers, stagers and event producers, selected and orchestrated.
  2. 02Naming + identityA name and visual language that set the building apart.
  3. 03Collateral, web + filmBrochure, website, film, photography and advertising.
  4. 04A realistic budgetA marketing and sales budget for the life of the project, with no spend where it isn’t needed.
  5. 05Public relationsPress for the life of the project, before launch and through sellout.
  6. 06Social + eventsLaunch events and social campaigns that reach buyers where they are.
$0

spent on traditional advertising at 141 Fifth Avenue, which sold 100%.

A model residence, looking through steel-framed doors to the kitchen
03 · Sales through closing

We Sell.

The right product and the right brand go a long way. The sales experience has to be just as exceptional as the building being sold.

  1. 01Sales galleryAn on-brand gallery, designed with the developer, architect and agency.
  2. 02Model residencesStaging and presentation of the models.
  3. 03StaffingA Director of Sales and trained agents, backed by our in-house team.
  4. 04Launch + releasesTimed to maximize pricing and velocity.
  5. 05Broker outreachA global broker program and exposure across every listing outlet.
  6. 06Weekly reportingTraffic and prospects tracked weekly, with strategy adjusted to match.
  7. 07Contract to closingDeveloper, buyers, brokers and attorneys coordinated through every closing.
32%

price increase from first release to last sale at 93 Worth.

Our Portfolio

Select case studies

Ten buildings, each with its own buyer, its own story and its own result.

01 / 10
Walker Tower terrace overlooking downtown Manhattan
Chelsea

Walker Tower

212 West 18th Street · Office-to-condo conversion · 50 residences · Ralph Walker, 1929 / CetraRuddy

The Challenge
Present an ultra-luxury product in a neighborhood that had never supported one, in a former telecommunications building with uncommonly deep floorplates.
Our Thinking
Name the building for its forgotten architect and revive his legacy: an exhibition with the Museum of the City of New York, a Rizzoli monograph, and gracious layouts with CetraRuddy.
$3,500

record blended average per square foot, the highest ever downtown

$10,000

per square foot for the penthouse

Ralph Walker

brand created, redefining downtown luxury

One Museum Mile at 1280 Fifth Avenue, rendering
Upper Fifth Avenue

One Museum Mile

1280 Fifth Avenue · 116 residences · Robert A.M. Stern Architects

Our Thinking
Reposition the property to leverage its unique relationship to Museum Mile and Upper Fifth Avenue, home to the Museum for African Art.
116

residences on Central Park

Repositioned

around Museum Mile and Upper Fifth Avenue

Robert A.M. Stern

architecture

The dome residence at 141 Fifth Avenue
Flatiron

141 Fifth Avenue

141 Fifth Avenue at 21st Street

The Result
Sold 100% of the building at record prices in the face of 2008’s challenging market, without traditional advertising.
100%

sold

$2,000+

highest per square foot sale average at the time

$0

spent on traditional advertising

Rose Hill rising above Manhattan
NoMad

Rose Hill

30 East 29th Street · Rockefeller Group · CetraRuddy

The Project
Rockefeller Group furthers its legacy of pioneering excellence in New York City with its first luxury residential building, in the historic Rose Hill neighborhood.
First

luxury residential development for Rockefeller Group

$2,999

average price per square foot

100%

sold

Limestone façade detail at 150 Wooster Street
SoHo

150 Wooster

150 Wooster Street

The Project
A building that pays homage to its historic context and neighbors, and the most successful selling project in Manhattan in 2018.
#1

most successful selling project in Manhattan in 2018

Highest

average price per square foot for a building in the neighborhood

3

months to sell the project

One Wall Street, rendering
Financial District

One Wall Street

Art Deco landmark · Luxury condominium conversion

International Reach
A dedicated sales launch in China with our partners at JLL, and The One Club, created and fully branded by CORE.
International

sales experience launched in China

60

units sold in the first 10 days

The One Club

created and fully branded by CORE

The Village West at 525 Sixth Avenue, rendering
Greenwich Village

The Village West

525 Sixth Avenue · 68 residences

The Project
An intimate collection of residences inspired by the timeless character of the Village, with a public street-level gallery created with students from Pratt Institute.
Awarded

one of the fastest-selling new developments in Manhattan

60%

sold in 3 months

100%

sold

The Cortland rising above a park
West Chelsea

The Cortland

Residential tower above a park

The Project
A residential tower inspired by the architecture and heritage of West Chelsea, marketed around its craftsmanship.
$3,500

highest price per square foot in West Chelsea

$1 Billion

sellout

35%

sold in the first 4 months

The Flynn’s animated film playing in a movie theater
Chelsea

The Flynn

155 West 18th Street

The Challenge
Turn a mid-block Chelsea location into an elevated brand that appealed to a broad range of buyers.
Our Thinking
Create Flynn, a character who personified the building’s many lifestyles, and bring him to life in an animated film, then in live storefront performances twice nightly for ten days before launch.
67%

sold within the first 2 months of sales launch

10

nights of live storefront performances

Flynn

a character created to sell a building

15 Renwick, Hudson Square
Hudson Square

15 Renwick

15 Renwick Street · ODA · Two- and three-bedroom residences

The Challenge
Rise above a crowded market where projects and renderings were becoming increasingly alike.
Our Thinking
A campaign drawn from Hudson Square’s past as a printing district and from the street’s namesake, James Renwick, for the creative buyer pioneering a new address.
60%

sold within 90 days

Hudson Square

transformed from artist enclave to luxury address

43,482,447

media impressions

    Portfolio Highlights

    More from the record

    ProjectEssentialsResults
    70 VestryTribeca waterfront, beside Hudson River Park→Top 5 condominium in New York→$4,655 per square foot, the highest downtown→$57M record for a downtown apartment
    93 WorthTribeca→32% price increase, first release to last sale→75% sold within the first 7 months→737 showings
    520 West ChelseaGround-up · 11-story condo · 26 residences · Annabelle Selldorf→100% sold and closed in 24 months→Highest West Chelsea market sale at $9.6M→Fastest sellout of any new West Chelsea project
    The EmoryGround-up · 15-story condo · 15 full-floor residences→100% in contract in 2 months→Record Flatiron pricing, about $1,575 per square foot blended
    Onyx ChelseaGround-up · 11-story condo · 52 residences · Bronfman Haymes→Beat competitive sales by 10% at a record $1,236 per square foot→92% sold before completion
    William Beaver HouseGround-up · 47-story condo · 320 residences · André Balazs→Rebranded on a lower marketing budget→Record Financial District price→Tripled sales in about 6 months
    Reach

    Buyers for every building, wherever they are.

    Through Leverage Global Partners and JLL, every CORE launch reaches buyers and brokers worldwide, and our agents travel the globe to present each building in person.

    5,700+brokers and associates in 295 offices
    100,000+ultra high net worth investors ($30M+)
    629M+combined monthly page views
    80K+followers across social channels
    Map of CORE partner offices across the Americas, Europe, the Middle East and Asia

    Global presence

    corenyc.com and partner sites worldwide.

    Retail windows

    Street-level displays at CORE offices.

    Film + press

    Award-winning films and 425 press hits a year.

    Social media

    Campaigns that reach buyers where they are.

    Leverage Global Partners JLL
    In the Press

    People are talking about CORE.

    “No. 1 real estate boutique brokerage in New York City.”

    The Real Deal

    “Best Video Strategy in the United States.”

    Real Trends / Wall Street Journal

    “Full of energy and vision.”

    Real Estate Weekly

    “The CORE Group might just inspire a generation of eager young residential brokers.”

    The New York Observer
    Select Clients

    Developers, architects and designers we have worked alongside

    • Angelo, Gordon & Co
    • Ashe & Leandro
    • Atlas Capital
    • BKSK
    • Brickman RE
    • Brookfield
    • Cary Tamarkin
    • Cayenne Creative
    • Cayre Family
    • Centaur Properties
    • CetraRuddy
    • Churchill Holdings
    • CIM Group
    • DBOX
    • Flank
    • Forum Absolute
    • FX/Fowle
    • Global Holdings
    • Green Oak Real Estate
    • Handel Architects
    • HK Organization
    • IGI-USA
    • Ismael Leyva Architects
    • JDS Development Group
    • KAR Properties
    • Kinsmen Property Group
    • KUB Capital
    • Largo Investments
    • Leroy Street Capital
    • M18 PR
    • Macklowe Properties
    • Mitsui
    • Mitsubishi
    • Morris Adjmi
    • New Empire Real Estate
    • Noe & Associates
    • ODA Architecture
    • Olson Kundig Architects
    • Pandiscio Green
    • Paris Forino
    • Parkwood Development
    • Partners & Spade
    • Peebles Corporation
    • PRCo
    • Prism Capital Partners
    • Property Markets Group
    • RAL Companies
    • Related
    • Robert A.M. Stern Architects
    • Rockefeller Group
    • Roman and Williams
    • Savanna Partners
    • SCDA
    • Selldorf Architects
    • SHoP
    • Silverback Development
    • Slate Property Group
    • SLCE Architects
    • Sorgente Group of America
    • Square Mile Partners
    • Stanton Street Social
    • Starwood Capital
    • Suzuki Partners
    • Time Equities
    • Victor Group
    Our Team

    The people behind every building

    A dedicated senior team, accountable to developers from the first site visit to the final closing.

    Shaun Osher

    Shaun Osher

    Founder & CEO
    212-419-8580sosher@corenyc.com
    John W Harrison

    John W Harrison

    Lic. Assoc. RE Broker
    212-601-2638jharrison@corenyc.com
    Nicole Grandelli

    Nicole Grandelli

    Lic. RE Salesperson
    917-363-0030ngrandelli@corenyc.com
    Meghan Bachman

    Meghan Bachman

    Senior Project Manager, New Development
    301-928-5347mbachman@corenyc.com
    An arched window overlooking the harbor at dusk
    Until the next chapter

    Every building has a story.

    Thank you for the opportunity to share ours. We would love to bring the same care and craft to yours.

    Speak with Shaun Osher 212-419-8580 sosher@corenyc.com